A Magical Journey
brand identity
For the Alameda County Adventure Summer Adventure 2023 theme, we designed a brand identity inspired by "A Magical Journey." At the heart of the logo design is a glowing door logo, crafted to feel luminous and inviting, symbolizing discovery and new possibilities.
Client
Alameda County Library
Scope
Brand Identity / Print Design / Website Design / Interactive Design / Video
Outcome
Brought participants in and set the stage for an immersive, adventurous magical summer experience.
Project Insight
Creating a world of magic and discovery
Challenge
Unifying ideas around one campaign theme
Our goal was to bring together ideas from multiple teams and translate them into one cohesive brand theme that participants could connect with. The identity needed to feel imaginative, welcoming, and flexible enough to support a broader summer campaign.
Strategy
Creating a world of magic and discovery
Rather than relying on decorative fantasy imagery alone, the creative direction centered on a simple, memorable idea: a luminous doorway that invites people to discover what lies beyond it.
Design
Identity built around a magical doorway
The central logo features a glowing door designed to feel luminous and inviting. Its light and surrounding details suggest movement, possibility, and the beginning of an adventure.
Results
An inviting summer adventure experience
The resulting identity gave Alameda County Library's 2023 Summer Adventure a cohesive creative direction rooted in imagination and discovery. The theme provided a shared visual foundation for the campaign while giving participants a welcoming starting point for their own magical journeys.
