Imagine & Build
identity design
An all-ages California Alameda County Library Summer Adventure program that brings the community into the library to explore, imagine, and build through hands-on activities and playful discovery. Designed to nurture curiosity, inspire creativity, and turn ideas into meaningful experiences for everyone.
Client
Alameda County Library
Scope
Branding / Identity Design / Signage Design / Program Design / Website Design / Interactive Community Projects / Video
Outcome
Year after year, the Alameda County Summer Adventure Program attracts more participants, building stronger community engagement and making the library a growing hub for summer learning and discovery.
Project Insight
Combining ideas together in creative ways
Challenge
Bringing two concepts into one identity
The concept was to make the identity design feel fresh, playful, and distinctive while balancing both ideas into one unified identity that connects with all ages.
Strategy
Building a visual language from blocks
We explored the playful potential of building blocks, experimenting with shapes, colors, and arrangements to create a custom visual language.
Design
Playful typography meets tactile design
Imagine is drawn with open, unfinished lines to represent possibility, while Build is formed from colorful, tactile shapes inspired by familiar childhood building blocks. This playful visual identity connects imagination and making through distinctive typography and bold graphic design.
Results
Turning creative ideas into participation
The playful visual identity design encouraged community engagement, turning imagination into tangible builds and giving participants a fun way to showcase their creativity.
