Designing Privacy
Field Guides
For the American Library Association (ALA), we developed a cohesive visual identity and multi-platform design system for the Privacy Field Guides, a collection of practical resources helping library professionals strengthen privacy and confidentiality in their organizations.
Client
American Library
Association
Scope
Brand Identity / Editorial Design / Publication Design / Website Design / Campaign Design
Outcome
The guides contain practical, hands-on exercises for you to create a more privacy-focused library. They are designed for academic, public, and school libraries of all types.
Project Insight
Designing privacy: A visual identity for practical action
Challenge
Making complex ideas accessible
Our role was to design the guides in both print and digital formats, ensuring they were not only informative but also practical and visually compelling.
Strategy
One system, six distinct guides
Bring a flexible visual identity that brings six privacy topics together under one recognizable umbrella.
Design
Bold, clear, and purposeful
Bold typography creates a clear information hierarchy. Distinctive color themes help differentiate individual guides. Graphic patterns and topic-specific visual elements give each publication a recognizable personality, while consistent layouts create continuity across the series.
Results
An integrated digital experience
The identity extends beyond the printed page into an interactive website, bringing the guides into a digital environment where readers can work through exercises and explore additional resources.
